Media Promotion
Concept, filming, English subtitles, publishing and reporting. One Reel is enough to start.
JoynTokyo is the English-language media that international residents and visitors in Japan already read. Your campaign goes out through accounts they already follow, so there is no audience to build from zero first.
Single Reel¥100,000per Reel, before tax
Start a conversationSee pricing
- 7,000,000+Social video reach, last 90 days
- 634,201+Total social followers, incl. partner media
- 192,560Instagram followers
- 30,000JoynTokyo monthly active users
Figures last verified:
Reels published on JoynTokyo's own accounts
Reels published on JoynTokyo's own accounts
Where English campaigns usually stall
Four things stop most English campaigns. None of them is cheap to fix by hiring.
The English account will not grow
The account exists and the posts keep going up, but international followers do not arrive and views stay flat.
Posts are translations, not stories
The grammar is fine because the Japanese copy was translated. The order is wrong for a reader abroad, so nothing gets saved or shared.
Nobody in-house can make video in English
Script, cast, subtitles, captions. Without someone who can do all of it in English, the idea never leaves the meeting.
Nothing measurable comes back
Without reach and saves you cannot decide what to change next, and you have nothing to show internally.
One Reel puts you on their timeline
A vertical video published on JoynTokyo's own accounts (Instagram, TikTok, Facebook, Threads), handled from concept through to publishing and reporting. If you have no footage, we build it from the photos and clips you already have.
¥100,000per Reel, before tax
Includes the concept, filming or editing from your existing assets, the English script and subtitles, the caption, publishing on our accounts and the numbers afterwards.
What the report covers
- Reach
- Completed views
- Saves
- Profile visits
- Link clicks
Concept and English script
We pick one thing to say and order the video the way a reader abroad needs it, rather than translating a Japanese draft.
Filming or editing
We shoot on location, or cut the video from footage and photos you already own. We check what you have in the first call.
English subtitles and caption
Subtitles carry the video for people watching on mute, and the caption is written for search and hashtags.
Published on our accounts
It goes out on JoynTokyo's Instagram, TikTok, Facebook and Threads. We choose the mix that fits the idea.
Reporting
Reach, views, saves, profile visits and link clicks for every post. The next Reel is planned from that.
Where it publishes, with follower counts
Why a Reel on JoynTokyo lands
Joyn does not resell someone else's inventory. We run JoynTokyo, our English-language media for international residents and visitors, and our editors include the international staff who write it. We know which angles landed with which readers, so we can call it at the planning stage and change the next Reel based on what the numbers say.
The audience is already there
There is no account to grow first. From day one you are on the feed of people who are already interested in Japan.
Written in English, not translated
Our editors, international staff among them, start from what a reader needs in order to decide. You get the reason to choose you, not just a mention.
The Reel does not end the journey
Reel to article, article to your landing page or booking form. We design that path and use A/B tests to fix where the buttons sit and what they say.
How this compares
There are broadly three ways to reach international audiences. Which one fits depends on your goal, but they differ in how fast they start and what data comes back.
| What to compare | Reels on JoynTokyo | Hiring influencers | Running your own account |
|---|---|---|---|
| Where it appears | Media accounts and article pages with an international following | The audience of the person you hire | Followers you still have to gather |
| Quality of the English | Our editors write the script and subtitles | Down to whoever you hired | Depends on your in-house capacity |
| Time to first post | 7 to 14 business days | Sourcing and negotiation first | As long as it takes to build an audience |
| Keeping it up | A monthly plan fixes the volume | A new deal each time | Whether your team can keep spending the hours |
| What data you get | Reach, saves and clicks for every post | Whatever the creator chooses to share | You measure it and read it yourself |
| Pairing with articles | Articles and calls to action are designed together | Usually the post on its own | Only traffic to your own site |
Your story sits beside what people are reading now
Reels are not the only surface. Articles can sit at the top of a category, inside a feature, or on the front page, next to the stories people are opening today. Scroll the covers to see the mix.
Your story sits beside what people are reading now
Your story sits beside what people are reading now
What every monthly plan includes
Stacking one-off Reels moves fewer people than pairing them with an article and a clear next step. A monthly plan runs these five together.
- 1
English articles
Promotional articles written and edited by native English speakers. The standard spec is 1,200 to 1,600 words with three to six images, proofread.
- 2
Placement where readers are
Top of a category, inside a feature, on the front page. Which surfaces you can use depends on the plan.
- 3
Conversion paths
Links inside the article, after related stories and on category pages, pointing at your landing page, booking form or contact page.
- 4
Reels and social
An agreed number of Reels each month on our own accounts, built from the same brief as the article.
634,201+Total social followers, incl. partner media
- 5
Monthly reporting and A/B tests
We test headlines, thumbnails and paths, report what happened and decide next month's moves from it.
Monthly plans and pricing
Plans differ by how much of the media you can use, how many articles and Reels you get, and whether a competitor can sit in the same category. All prices are before tax.
Bronze
A first placement
Launch price¥15,000/ month
List
¥25,000/ month- Articles
- 1
- Reels
- Available as an add-on
- Calls to action
- 1 placement
- A/B tests
- Available as an add-on
- Reporting
- Monthly summary
- Category exclusivity
- No limit on the category
Best forStart appearing and see what happens
Recommended
Silver
Near-exclusive, standard
Launch price¥30,000/ month
List
¥50,000/ month- Articles
- 2
- Reels
- 1 per month
- Calls to action
- 4 placements
- A/B tests
- Monthly, headline and thumbnail
- Reporting
- Detailed monthly, with heatmaps
- Category exclusivity
- Up to two brands per category
Best forRun awareness and referrals every month
Gold
Exclusive, flagship
Launch price¥100,000/ month
List
¥170,000/ month- Articles
- 4, two promotional plus two evergreen or FAQ
- Reels
- 4 per month
- Calls to action
- 16 placements
- A/B tests
- Twice monthly, title, path and thumbnail
- Reporting
- Monthly plus recommendations by segment
- Category exclusivity
- Sole brand in the category
Best forBranded search, word of mouth and durable traffic at once
Platinum
The whole media as your channel
Launch price¥500,000/ month
List
¥1,000,000/ month- Articles
- One to two a month, 12 to 24 a year
- Reels
- A monthly social package of posts and Reels
- Calls to action
- Designed across the media, volume agreed with you
- A/B tests
- Continuous, alongside the campaign
- Reporting
- Detailed monthly plus a quarterly review
- Category exclusivity
- One brand across the whole media, annually
Best forBuild JoynTokyo into your acquisition channel
- Setup fee, all plans¥30,000
- Minimum termThree months
- The monthly figures shown are launch pricing for our first cohort of partners. We confirm whether it applies when we talk.
- Articles run 1,200 to 1,600 words as standard. A shorter 800 to 1,000 word format is also available.
- Reusing the creative elsewhere needs an additional licence depending on the channels, the period and whether it can be edited. We write the scope into the contract.
What you can add when you want more
Add only what you need to a standard plan, or order any of these on their own. All prices are before tax.
Production
Extra articles and short videos on top of the volume in your plan.
Extra article, short
800 to 1,000 words, three to five images, native proofreading. Suits evergreen and FAQ pieces.
¥20,000per article
Extra article, standard
1,200 to 1,600 words, three to six images, proofread. Suits deep dives and case stories.
¥30,000per article
Extra short video
Around 30 seconds with English subtitles, cut for social.
¥30,000per video
Funnel and ads
The landing side and paid reach, so the people a Reel or an article sends do not drop out.
Partner landing page
A dedicated one-page landing page for you, built inside the JoynTokyo site.
¥100,000per page
Additional landing page
A second or later page added to that landing page.
¥80,000per page
Form and tracking work
We improve the UX of an existing landing page or form and set up the tracking events. Requires a page you already have.
¥40,000one-off
Paid social management
Planning, trafficking, optimisation and reporting. Our fee is 20% of ad spend, media cost billed separately.
¥30,000per month, minimum
Creators
For a short burst of reach. We cast international creators against the brief.
Micro
5,000 to 20,000 followers. One post and one story. Strong on niche and local intent.
¥50,000per creator
Mid
20,000 to 100,000 followers. One post and two stories. The balance point between reach and trust.
¥120,000per creator
Large
Over 100,000 followers. Scope and cost are designed case by case, depending on the concept and the rights you need.
Quoted individually
Measurement
More ways to check what worked, usually when you need to make the case internally.
Extra A/B test
Hypothesis, build and read-out. Used for titles and thumbnails.
¥30,000per test
Light brand lift study
Measures how recall and favourability moved before and after the campaign.
From ¥150,000one-off
Quarterly deep dive
Analysis and implications by segment, used to plan the next quarter.
¥50,000per report
Partner media
If LGBTQ+ readers are part of the audience, we can also publish through our partner media, Japan Gay Guide. Only worth adding when the brief calls for it.
Single social post
One post on Japan Gay Guide's main channels, caption included. Lead time is 7 to 14 business days.
¥50,000per post
Article placement
A tie-up article on the Japan Gay Guide site with internal links in place. Lead time is 10 to 15 business days.
¥50,000per article
Post and article together
Both of the above, sequenced post first and article second, so the article picks up secondary reach.
¥80,000per package
How the work runs
Discovery
Discovery
Thirty to sixty minutes online. Who you want to reach, why, what assets exist, who is on your side, and what counts as success.
Planning
Concept and script
Three to five business days. We come back with the Reel structure, the article theme and where the calls to action sit, and align before anything is made.
Production
Production
Five to ten business days. Filming or editing from your assets, English writing and native proofreading, with one round of review as standard.
Launch
Launch
The first Reel lands 7 to 14 business days after kick-off. It goes out on our accounts and article pages, with tracking on the path.
Improve
Report and improve
Every month. We share reach, saves, clicks and enquiries, then set the next volume and angle from the A/B results.
What clients use this for
Visits and bookings
Reels and articles feed booking and visit paths for a venue, and land people somewhere they can act.
Enquiries
Calls to action sit where the story ends, pointing at your site or form. Coverage is not the finish line.
Hiring
A story about why the work is worth doing, paired with a path to apply, keeping the tone a translated job post loses.
Key partners and media credits
Content that takes Japan's appeal to the world. Planning and distribution that back the partners we work with.
Questions we hear first
Can we order just one Reel?
Yes, a single Reel is fine. If you plan to keep going, counting Reels inside a monthly plan brings the cost per Reel down.
We have no footage. Can you still make it?
We can. We either cut it from photos and clips you already have, or shoot on location. Show us what exists in the first call.
Who appears in the video?
It depends on the concept. Sometimes our own editorial team, sometimes cast we bring in, sometimes your staff and your venue.
Which accounts does it publish to?
JoynTokyo's own Instagram, TikTok, Facebook and Threads. We pick the mix that fits the concept and the audience.
How long until it goes live?
Around 7 to 14 business days for a Reel, 10 to 15 when an article is included. It moves with what assets exist and how many review rounds we need.
How do we see the numbers?
Reach, views, saves, profile visits and link clicks for each post. Monthly plans add a monthly report and the A/B results.
Can we reuse the video in our own ads?
Yes. An additional licence applies depending on the channels, the period and whether it can be edited, so we write the scope into the contract.
Is there a minimum term?
Monthly plans start at three months. One-off Reels, articles and add-ons have no minimum term.
Start with one Reel
Tell us who you want to reach and what assets you have. That is enough for us to say what is possible now.
Start a conversation