Role Overview
We are hiring a hands-on Media Director / Content Lead who can:
- Define and drive the editorial & growth strategy for JoynTokyo
- Create high-quality English content yourself (articles, guides, playbooks, basic scripts for short-form video, etc.)
- Manage and grow a writer team, scaling content volume without losing quality
- Connect content to business outcomes: traffic growth, newsletter sign-ups, service inquiries and B2B leads
This is a builder role: you will both do the work yourself and design the system that lets JoynTokyo scale.
Key Responsibilities
Strategy & Ownership
- Own the overall content & media roadmap for JoynTokyo (topics, formats, channels).
- Translate our business goals (traffic, leads, sponsor value) into a clear content strategy and quarterly plan.
- Decide what we publish, where we publish it, and why.
Content Creation (Hands-on)
- Research, plan and write original English content: in-depth guides, how-to articles, checklists, interviews, landing copy, etc.
- Create editorial structures and templates (content briefs, outlines, style guides) that others can follow.
- Ensure every piece of content has a clear CTA and funnel (email capture, inquiry, booking, etc.).
Team & Workflow Management
- Recruit, brief, and edit a network of freelance writers and contributors.
- Build simple but robust workflows: briefing → drafting → editing → publishing → promotion.
- Maintain and improve editorial quality: tone of voice, fact-checking, structure and clarity.
Growth & Lead Generation
- Work closely with the founders/BizDev team to align content with B2B and B2C offerings (e.g. promotion packages, working holiday services, etc.).
- Use SEO, analytics and basic CRO to decide what to produce and how to optimize existing content.
- Plan content that supports lead generation for our partners (schools, real estate, HR, etc.) and our own services.
- Coordinate with social media staff to repurpose content into short-form video and social posts.
Measurement & Improvement
- Define and track key metrics: organic traffic, rankings, engagement, CVR to inquiry/lead, newsletter growth.
- Run simple experiments (titles, angles, CTA placements) and share learnings with the team.
Requirements
Must-haves
- Native-level English with excellent writing and editing skills.
- Proven experience growing a content-driven media or brand
- e.g. online magazine, blog, content hub, niche media, or similar
- You can show numbers: traffic growth, lead growth, subscribers, etc.
- 3+ years of experience in one or more of:
- Content Lead / Head of Content
- Managing Editor / Editor-in-Chief
- Content Marketing Manager / Growth Content role
- Hands-on ability to research, write and publish content yourself (not just manage others).
- Experience managing writers or creatives (freelancers or in-house).
- Solid understanding of SEO fundamentals (search intent, keyword mapping, internal linking, on-page basics).
- Comfort using tools like Google Analytics / Search Console / basic dashboards to make content decisions.
Nice-to-haves
- Experience with audiences in Japan (residents, students, workers, travelers) or other international markets.
- Basic familiarity with Japan (living experience, or strong interest in Japanese life & culture).
- Experience working with B2B clients (education, real estate, HR, tourism, etc.).
- Ability to collaborate on short-form video concepts (Reels/TikTok/YouTube Shorts).
Benefits
- The chance to build a media brand from early stage to category leader.
- High ownership: you’ll have real influence on editorial direction, brand voice and growth strategy.
- Direct impact on both reader experience (foreigners in Japan) and partner succes (our B2B clients).
- Flexible work style (startup environment, small team, fast decisions).
- Competitive, experience-based compensation.
How to Apply
Please send:
- Your CV / LinkedIn
- Portfolio or examples of media / content you have grown (with metrics if possible)
- A short note (5–10 sentences) explaining:
- A media project you helped grow
- What you would do in your first 90 days to grow JoynTokyo
We’re excited to meet builders who care about both great content and real business impact.
