{"id":3721,"date":"2025-12-05T10:26:52","date_gmt":"2025-12-05T01:26:52","guid":{"rendered":"https:\/\/corp.joyn.tokyo\/?post_type=recruit&#038;p=3721"},"modified":"2025-12-18T16:56:39","modified_gmt":"2025-12-18T07:56:39","slug":"media-director","status":"publish","type":"recruit","link":"https:\/\/corp.joyn.tokyo\/en\/recruit\/media-director\/","title":{"rendered":"Media Director"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Role Overview<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We are hiring a hands-on Media Director \/ Content Lead who can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define and drive the editorial and growth strategy for JoynTokyo<\/li>\n\n\n\n<li>Create high-quality English content yourself (articles, guides, playbooks, basic scripts for short-form video, etc.)<\/li>\n\n\n\n<li>Manage and grow a writer team, scaling content volume without compromising quality<\/li>\n\n\n\n<li>Connect content to business outcomes: traffic growth, newsletter sign-ups, service inquiries, and B2B leads<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is a builder role: you will both do the work yourself and design the system that enables JoynTokyo to scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Responsibilities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Strategy &amp; Ownership<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Own the overall content and media roadmap for JoynTokyo (topics, formats, channels).<\/li>\n\n\n\n<li>Translate our business goals (traffic, leads, sponsor value) into a clear content strategy and quarterly plan.<\/li>\n\n\n\n<li>Decide what we publish, where we publish it, and why.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Content Creation (Hands-on)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research, plan, and write original English content: in-depth guides, how-to articles, checklists, interviews, landing page copy, etc.<\/li>\n\n\n\n<li>Create editorial structures and templates (content briefs, outlines, style guides) that others can follow.<\/li>\n\n\n\n<li>Ensure every piece of content has a clear call-to-action and conversion path (email capture, inquiry, booking, etc.).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Team &amp; Workflow Management<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recruit, brief, and edit a network of freelance writers and contributors.<\/li>\n\n\n\n<li>Build simple yet robust workflows: briefing \u2192 drafting \u2192 editing \u2192 publishing \u2192 promotion.<\/li>\n\n\n\n<li>Maintain and improve editorial quality: tone of voice, fact-checking, structure, and clarity.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Growth &amp; Lead Generation<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work closely with the founders\/BizDev team to align content with B2B and B2C offerings (e.g., promotion packages, working holiday services, etc.).<\/li>\n\n\n\n<li>Use SEO, analytics, and basic CRO to decide what to produce and how to optimize existing content.<\/li>\n\n\n\n<li>Plan content that supports lead generation for our partners (schools, real estate, HR, etc.) and our own services.<\/li>\n\n\n\n<li>Collaborate with social media staff to repurpose content into short-form videos and social media posts.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Measurement &amp; Improvement<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define and track key metrics: organic traffic, rankings, engagement, conversion rate to inquiry\/lead, newsletter growth.<\/li>\n\n\n\n<li>Conduct simple experiments (titles, angles, CTA placements) and share insights with the team.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Requirements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essentials<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Native-level English with excellent writing and editing skills.<\/li>\n\n\n\n<li>Proven experience growing a content-driven media or brand\n<ul class=\"wp-block-list\">\n<li>e.g. online magazine, blog, content hub, niche media, or similar<\/li>\n\n\n\n<li>You can show numbers: traffic growth, lead growth, subscribers, etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>3+ years of experience in one or more of the following:\n<ul class=\"wp-block-list\">\n<li>Content Lead \/ Head of Content<\/li>\n\n\n\n<li>Managing Editor \/ Editor-in-Chief<\/li>\n\n\n\n<li>Content Marketing Manager \/ Growth Content role<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Hands-on ability to research, write, and publish content yourself (not just manage others).<\/li>\n\n\n\n<li>Experience managing writers or creatives (freelancers or in-house).<\/li>\n\n\n\n<li>Solid understanding of SEO fundamentals (search intent, keyword mapping, internal linking, on-page basics).<\/li>\n\n\n\n<li>Comfort using tools like Google Analytics \/ Search Console \/ basic dashboards to make content decisions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nice-to-haves<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experience with audiences in Japan (residents, students, workers, travelers) or other international markets.<\/li>\n\n\n\n<li>Basic familiarity with Japan (living experience, or strong interest in Japanese life and culture).<\/li>\n\n\n\n<li>Experience working with B2B clients (education, real estate, HR, tourism, etc.).<\/li>\n\n\n\n<li>Ability to collaborate on short-form video concepts (Reels\/TikTok\/YouTube Shorts).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The opportunity to build a media brand from its early stages into a category leader.<\/li>\n\n\n\n<li>High ownership: You'll have real influence on editorial direction, brand voice, and growth strategy.<\/li>\n\n\n\n<li>Direct impact on both reader experience (foreigners in Japan) and partner success (our B2B clients).<\/li>\n\n\n\n<li>Flexible work style (startup environment, small team, fast decisions).<\/li>\n\n\n\n<li>Competitive, experience-based compensation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to Apply<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Please send:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your <strong>Resume \/ LinkedIn<\/strong><\/li>\n\n\n\n<li><strong>Portfolio or examples<\/strong> of media \/ content you have grown (with metrics if possible)<\/li>\n\n\n\n<li>A brief note (5\u201310 sentences) explaining:\n<ul class=\"wp-block-list\">\n<li>A media project you helped grow<\/li>\n\n\n\n<li>What you would do in your <strong>first 90 days<\/strong> to grow JoynTokyo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re excited to meet builders who care about both <strong>great content<\/strong> and <strong>real business impact<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"width:100%;height:500px;\" data-fillout-id=\"4bVL6ioH89us\" data-fillout-embed-type=\"standard\" data-fillout-inherit-parameters data-fillout-dynamic-resize><\/div><script src=\"https:\/\/server.fillout.com\/embed\/v1\/\"><\/script>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3721","recruit","type-recruit","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/corp.joyn.tokyo\/en\/wp-json\/wp\/v2\/recruit\/3721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corp.joyn.tokyo\/en\/wp-json\/wp\/v2\/recruit"}],"about":[{"href":"https:\/\/corp.joyn.tokyo\/en\/wp-json\/wp\/v2\/types\/recruit"}],"version-history":[{"count":8,"href":"https:\/\/corp.joyn.tokyo\/en\/wp-json\/wp\/v2\/recruit\/3721\/revisions"}],"predecessor-version":[{"id":4100,"href":"https:\/\/corp.joyn.tokyo\/en\/wp-json\/wp\/v2\/recruit\/3721\/revisions\/4100"}],"wp:attachment":[{"href":"https:\/\/corp.joyn.tokyo\/en\/wp-json\/wp\/v2\/media?parent=3721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corp.joyn.tokyo\/en\/wp-json\/wp\/v2\/categories?post=3721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corp.joyn.tokyo\/en\/wp-json\/wp\/v2\/tags?post=3721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}