Joyn Media Promotion

Media Promotion

Advertising and PR support for foreign residents and visitors in Japan utilizing the foreign-oriented media platform “JoynTokyo.” We provide one-stop implementation from article tie-ups and SNS/newsletter integration to influencer collaborations. Accelerate awareness, store visits, inquiries, and recruitment through storytelling from a foreigner's perspective—something simple translation cannot convey.

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What Is Media Promotion?

What is media promotion?

Joyn Media Promotion is a comprehensive promotion service that enables you to effectively showcase your company's services on the English-language media platform “JoynTokyo” for international audiences. It connects awareness to tangible results (conversions) such as inquiries, reservations, and applications, offering a complete package including English articles + exposure placement (design) + CTA guidance + SNS integration + report-based improvements.Joyn Media Promotion is a comprehensive promotion service that enables you to effectively showcase your company's services on the English-language media platform “JoynTokyo” for international audiences. It connects awareness to tangible results (conversions) such as inquiries, reservations, and applications, offering a complete package including English articles + exposure placement (design) + CTA guidance + SNS integration + report-based improvements.for the purpose of,English articles + Exposure design + CTA guidance + SNS integration + Report improvementThis is a promotional service that provides a complete set of services.

Deliverables

Achieved results

What are the benefits of media promotion?

Beyond just article and page exposure, standardizing CTA placement and A/B testing ensures continuous improvement even if short-term results are slow to materialize, ultimately driving an overall increase in conversion rates.

CV Design

For foreign users who are prone to leave due to insufficient information or distrust in English, conveying value accurately increases traffic from direct searches, brand searches, and related keywords.

Increased inflow

JoynTokyo is an English-language media outlet specializing in content for foreigners, and third-party evaluations in this field directly impact its brand value.

Brand Value Enhancement

Services

Service Details

Joyn Media Promotion provides end-to-end support for attracting foreign customers and building awareness.

01
Media Coverage

We create and publish a full set of English articles that clearly convey the appeal of your services to international audiences without misunderstanding. Rather than simple translation, we structure content by working backwards from “what foreigners want to know”, building a foundation that communicates not just awareness, but the compelling reasons why you should be chosen.

02
CTA placement

We design clear navigation links from popular spots within JoynTokyo to your landing pages, booking forms, and inquiry pages. We organize the flow based on “where visitors come from and which pages lead to the highest conversion rates”, creating a path that drives action rather than just views.

03
Social Media Promotion

In addition to JoynTokyo, we will post service introductions in English targeting approximately 250,000 social media followers, including our partner media JGG. By ensuring continuous visibility not only through media placements but also on social media timelines, we can rapidly expand awareness while driving increased traffic to articles and landing pages.

Additional Options

Additional Options

  • Japan Gay Guide
  • Total Followers:
  • 200k

Japan Gay Guide Promotion

Japan Gay Guide Promotion

Japan Gay Guide, with over 200,000 total followers, offers standalone social media promotions, media placements, or combined packages. We simultaneously target short-term reach and mid-term organic traffic.

  • JGG Reel Promotion

    We will post short videos across all of JGG's social media accounts, which collectively have over 200,000 followers.

  • JGG Web Promotion

    We will feature tie-ups / introductions on the JGG site.

  • JGG Full Promotion

    This is a great value package combining JGG Reel Promotion and JGG Web Promotion.

Influencer collaboration

Influencer Engagement

We engage foreign and global influencers to generate traffic in a short period.

  • Micro

    You can engage influencers with 5,000–20,000 followers.

  • Middle

    You can engage influencers with 20,000–100,000 followers.

  • Macro

    We can engage influencers with 100,000–200,000 followers.

  • Mega

    You can engage influencers with 200,000–500,000 followers.

Landing page creation / Ad distribution

LP Production / Advertising Distribution

We will leverage landing pages and ad delivery to optimize conversions.

  • Partner Landing Page Production

    We will create a dedicated landing page within the JoynTokyo website.

  • Social Media Advertising Management

    We will run social media ads using the landing page we created.

Support workflow

Support Process

  • 1
    Discovery — Understanding the Current State and Defining Challenges

    First, we carefully listen to understand your company's current state, goals, and market environment. Rather than simply listing challenges, we work together to clarify:
     - What foreign users you want to reach
     - What bottlenecks you currently face
     - Where your business should be heading towards
    This process helps us define the project's purpose and success criteria.

  • 2
    Strategy — Marketing Strategy Design

    Based on deep insights, we design strategies and execution plans that deliver results. We build achievable strategies tailored to your resources and structure—not idealistic theories—determining which categories to focus on and which conversion paths contribute most to your goals. We also clearly define KPIs, schedules, and roadmaps.

  • 3
    Execution — Implementation Support and Operational Framework Development

    We create promotional articles in English, design exposure strategies for placement amongst top category and featured pages, implement CTA placement and A/B testing, execute social media integration initiatives (including Reels), and optimize web and ad operations. Furthermore, upon request, we provide ongoing support for internal operational improvements and operational framework development to maximize project execution speed.

  • 4
    Optimize — Effectiveness Measurement and Improvement Cycle

    We regularly measure and analyze the effectiveness of initiatives, reporting findings through clear and understandable reports. Based on data, we evaluate the effectiveness of strategies and initiatives, implementing improvement proposals to further enhance results. We take responsibility for continuously driving the PDCA cycle until goals are achieved.

For inquiries and consultations, please contact us here.

If you have any questions or need assistance, please feel free to contact us here.

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